Wayne DeSarbo is the Mary Jean and Frank P. Smeal Distinguished Professor of Marketing at the

Smeal College of Business The Smeal College of Business at the Pennsylvania State University offers undergraduate, graduate, and executive education programs to more than 6,000 students.Accredited by the Association to Advance Collegiate Schools of Business (AACSB), S ...

at Pennsylvania State University at University Park and executive director the Center for Sports Business and Research. He is known for his work on

multidimensional scaling Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a dataset. MDS is used to translate "information about the pairwise 'distances' among a set of n objects or individuals" into a configurati ...

, and

multivariate statistics Multivariate statistics is a subdivision of statistics encompassing the simultaneous observation and analysis of more than one outcome variable. Multivariate statistics concerns understanding the different aims and background of each of the dif ...

in relation to

marketing research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix i ...

. He is a fellow of the

American Statistical Association The American Statistical Association (ASA) is the main professional organization for statisticians and related professionals in the United States. It was founded in Boston, Massachusetts on November 27, 1839, and is the second oldest continuousl ...

Awards

* Raymond B. Cattell Early Career Research Award *Charles Coolidge Parlin Marketing Research Award

Selected publications

*Fong, Duncan KH, Sunghoon Kim, Zhe Chen, and Wayne S. DeSarbo. "A Bayesian Multinomial Probit Model for the Analysis of Panel Choice Data." Psychometrika 81, no. 1 (2016): 161–183. *Lenk, Peter J., and Wayne S. DeSarbo. "Bayesian inference for finite mixtures of generalized linear models with random effects." Psychometrika 65, no. 1 (2000): 93–119. *Jedidi, Kamel, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo. "Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity." Marketing Science 16, no. 1 (1997): 39–59. *DeSarbo, Wayne S., Rajdeep Grewal, and

Jerry Wind Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is i ...

. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101–129. *Oliver, Richard L., and Wayne S. DeSarbo. "Response determinants in satisfaction judgments." Journal of consumer research 14, no. 4 (1988): 495–507. *DeSarbo, Wayne S., and William L. Cron. "A maximum likelihood methodology for clusterwise linear regression." Journal of classification 5, no. 2 (1988): 249–282. *DeSarbo, Wayne S., J. Douglas Carroll, Linda A. Clark, and Paul E. Green. "Synthesized clustering: A method for amalgamating alternative clustering bases with differential weighting of variables." Psychometrika 49, no. 1 (1984): 57–78. *DeSarbo, Wayne S. "GENNCLUS: New models for general nonhierarchical clustering analysis." Psychometrika 47, no. 4 (1982): 449–475. *Arabie, Phipps, J. Douglas Carroll, Wayne S. DeSarbo, and Yoram Jerry Wind. "Overlapping clustering: A new method for product positioning." (1981).

References

Living people American statisticians Fellows of the American Marketing Association Pennsylvania State University faculty Year of birth missing (living people) {{US-business-academic-bio-stub